The Observation Deck

5 Best Tools to Find & Build Relationships with Journalists

Build RelationshipsFinding the right media contacts for your business is difficult, but it is essential to build relationships with journalists in your field to get your ideas to the right consumer. Hours can be spent searching through websites, Twitter, and Facebook just to find the correct email or phone number to contact a journalist or media source. To save you time, we have compiled a list of the best tools to connect with journalists and media resources.

1. Hey Press

Hey Press is a great tool for building your media contact lists. When you are launching a new product or business, Hey Press has a large database that can connect you to the right people. This website is specifically focused on connecting journalists with your company. All you have to do is search for a keyword and Hey Press generates an instant list of journalist contacts.

Cost: Free

2. Contactable

There are journalists out there looking for a story, and that story might be you or your company. To find them, Contactable helps you to connect and build relationships with media sources that are similar to your interests or needs. This resource provides an analysis of journalists, publications, and articles to match you with the best industry specific media outlets.

Cost: Startup – $99 per month, Agency – $149 per month, Enterprise – $249 per month

3. Pressfarm

Pressfarm has contacts from over 50 major publications such as VentureBeat, Business Insider, and Geekwire. If you are looking for a media contact in one of these publications, Pressfarm is the best place to go. They will even pass along Twitter handles and bios for free. No monthly subscription required to access the database.

Cost: $9 to unlock emails

4. Muckrack

Muckrack has a database of 25,000 journalists. The media contacts include reporters from The New York Times, Mashable, and Fast Company, just to name a few. This is a more pricey option as it is one of the most established databases out there, but it’s well worth it if you are looking to make valuable connections.

Cost: Standard – $179 per month, Advanced – $269 per month, and Enterprise – contact for pricing

5. Spoke Point

Based on popular search engines such as Bing and Google, Spoke Point brings you the most up to date list of journalists that share your business’s common interests. Spoke Point uses these search engines to give accurate contact information, so you are able to build personal relationships with these media contacts. Spoke Point also allows you to pay as you go, and you can cancel your subscription whenever you’d like.

Cost: Starter – $99 per month, Pro – $149 per month, Agency – $249 per month, Enterprise – custom pricing

What tools do you use to spread the word about your business? Share with us in the comments.

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