The Observation Deck

6 Common Marketing Mistakes and What Can Be Learned from Them

Marketing MistakesIt is good to make mistakes. Some are worse than others, but you always learn from them. In the words of Johnny Cash:

You build on failure. You use it as a stepping stone. Close the door on the past. You don’t try to forget the mistakes, but you don’t dwell on it. You don’t let it have any of your energy, or any of your time, or any of your space.

With that said, here are common marketing mistakes and what you can learn from each.

1 – Creating Accounts on Too Many Social Media Platforms

It seems like a good idea to create accounts for you business on Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn, etc. but do all of these platforms benefit your business? For example, Instagram is a visual platform. Does your business need a visual marketing platform? Choose only the accounts that are essential to your business, and it better to start off with fewer and add as necessary. When platforms are not kept up because there are too many, it promotes the idea that the company is disorganized, which is not good for business.

2 – Paying for Fake Followers

This is a major mistake when it comes to social media marketing. It may seem like a good idea to buy customers when you are first starting out to give your company that initial boost, or to give it a little credibility. There are many problems with this. The point of social media is to be social. If you are not interacting with your followers, you are not building user engagement. Buying followers will not help your ROI (return on investment). You will have no idea if your marketing campaign is helping your business.

3 – Only Promoting Your Brand

Your followers do not only want to see promotional material. The idea that you want to promote your brand was established when you created the social media account. It is better to mix in promotional material with articles, images, or videos that apply to your industry. Not only do you want to promote yourself, but it is necessary to establish yourself as a trusted authority in the field, so followers trust your brand.

4 – Not Proofreading

We are all guilty of this one. It is easy to glance over writing, say to yourself “good enough,” and move on, especially when you are busy. It is essential that you go over the work again. If you do not have the time, have a colleague look over it, or put it through a grammar editor (not just through Word, one that checks for plagiarism, sentence structure, etc.). You cannot establish yourself as a trusted source if you are constantly making grammatical errors.

5 – Not Interacting on Social Media.

Reaching out to your followers on social media not only attracts more followers, but it builds relationships with potential customers, and it improves customer retention. Your customer wants to be taken care of, and what better way to do that then interacting on social media. It will give your followers a platform to reach out, ask questions, and to build trust.

6 – Under Estimating Time and Effort

Marketing your company takes a lot of time. Developing a plan, executing the plan, and maintaining the marketing efforts can require an entire team. If you do not have the manpower, consider what you can do with the resources that you have. Not thoroughly executing a plan can lead to a cycle of marketing mistakes, including ones that are mentioned above.

Source 1, 2, 3, 4

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