There’s no doubt video is one of the best ways marketers can grab the attention of an audience on social media. It tells a story; it entertains, and it inspires. And up until recently, content marketers have turned to YouTube first to discover shareable content. However, this is all starting to change. Marketers are increasingly turning away from YouTube to search for high-quality, shareable video content, but where have they gone? Here are some of the best lesser-known places marketers can curate free share-worthy videos.
StumbleUpon, the notorious social browsing application, has also launched StumbleUpon Video, a new way to find the best video on the web, recommended just for you. Thumb videos up or down and the platforms learns what you like so you can discover more relevant video content.
Buzzsumo is a popular tool for discovering the most-shared content on social media and that includes popular videos. Simply plug in specific keywords related to your industry and hit the search button and instantly see which videos are gaining the most buzz on the web. Buzzsumo will display the top socially shared links related to your search from the past 24 hours up to the past year. Next to each link Buzzsumo also displays how many Google+1′s and Shares, Facebook Likes and Shares, Twitter Shares and LinkedIn Shares the content has received.
Blip.tv, a part of Maker Studios, develops, produces, and distributes the best in original web series from well-known and up-and-coming producers. Categories include free access to dramas, comedies, arts, sports and other shows making it easy to find great videos to share with your audiences.
Formally Yahoo Video, Yahoo Screen is an on-demand streaming service for TV shows, movies, webisodes and other videos. Here you can find editorially-featured videos that change daily and skew towards comedy, current events, viral videos, and premium entertainment content. Users are no longer allowed to upload original content. Instead, Yahoo Screen streams original content and content from partnerships with entities such as ABC News, CBS, Hulu and others.
BuzzNet is a photo, journal, and video-sharing social media network, owned by Buzz Media. Buzznet is similar to other social networking sites for members to share content based on their personal interests, but mainly focuses on music.
6. Reddit Video
Reddit is the latest social community to get more visual by transforming its popular “Ask Me Anything” (AMA) interview format into video recordings. Beyond the highly popular Ask Me Anything interviews, keep an eye on Reddit to see how the “front page of the Internet” plans to bring more of its users stories to life.
Are there any other great places to discover high-quality video content beyond YouTube or Vimeo that your company uses? Share with us in the comments.
Image Source: reddit.com