The Observation Deck

6 Emerging Social Apps to Watch in 2015

social apps

Instagram, Snapchat, and Pinterest have successfully carved out a space in the social media app marketplace next to Facebook and Twitter. So what will be the next big thing in 2015? Here are our top six picks for social apps that are revolutionizing the space and are on track to lead the charts this year.


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Secret allows you and your friend to share anonymously with each other and others all over the world. Users can post secrets or comment on others, and even ask “Yes or No” questions and receive responses. The text-based posts are complemented with backgrounds from Flickr’s photo library to make them a bit more special.

Yik Yak

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Similar to Secret, Yik Yak allows users to share their thoughts with those nearby. Yik Yak’s feed will show you the most popular posts nearby which have been upvoted by others. It’s basically an anonymous feed of what people are talking about around you. Due to its extreme popularity on college campuses, some are worried it may lead to more intense cyber bullying. Even so, Yik Yak reached over a quarter of a million users last year and is showing no sign of slowing down.


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This innovative new app lets you share short, five-second videos with your closest friends. Rinbw acts as a video phonebook and helps you churn up conversations with your phonebook contacts. Social video apps are dominating right now and Rinbw knows it.


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This personal messaging app is all about speed. You can arrange your friend icons in a grid-like layout, and then quickly tap their picture to capture a photo. To send a video, simply hold down your friends’ icons to record, and then release when you’re done.


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Think of Swarm as a party finder for your phone. Within seconds of opening the app, you will be able to see how many of your friends are nearby. If you prefer they come to you instead, “check-in” and wait for them to arrive. You can also use Swarm to send messages or reminders, and even see nearby friends right from your phone’s lock screen.


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CoffeeTheApp was created to help connect business professionals with other professionals, whether it’s for partnerships, jobs, internships or just to converse with others in similar industries. Think of it as a cross between Tinder and LinkedIn. Once you sign up and complete your profile, you can view others’ profiles and either give them a coffee bean or an “X”. If you both give each other coffee beans, it’s a match, and you’ll then be able to chat with the person.

That wraps up our list of the most exciting new social apps for 2015. Do you have one to add to the list? Share with us in the comments.

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