Author Archive | Nora Leary

Public Relations rules

Public Relations Rules to Follow from A to Z

Here are the rules of public relations to follow when reaching out to reporters from A to Z. Before You Reach Out Always research the reporter before you reach out; journalists get really annoyed if you email something to them before knowing what they cover. Beats are reporters’ topic areas that they write about; if…

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Myths about pr

5 Myths about PR Pros Debunked

Public Relations is one of those industries that a lot of people don’t fully get — it’s not advertising, sort of marketing, and under the roof of communications. PR is spreading information from an organization or individual to the public, typically done via media outlets. However, there are many myths about PR gurus and their…

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Brands

Why are Brands Getting so Personal?

You have probably noticed that brands are using very personal marketing tactics lately. It seems like a tiny robot is tracking our every move and offering videos, discounts, and ads according to our preferences. So why have marketers all of a sudden veered into the personal lane? Well, probably because we’re responding to it.  Here’s…

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SEO

SEO Essentials for the Rest of 2015

SEO best practices are constantly changing, so brands must keep up if they want to stay on top of search engine rankings. SEO has become a key tool in brand promotion, and effective tactics tend to change as Google shifts their algorithm.  To stay on top of SEO trends in the second half of this…

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