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6 Common Marketing Mistakes and What Can Be Learned from Them
It is good to make mistakes. Some are worse than others, but you always learn from them. In the words of Johnny Cash: You build on failure. You use it as a stepping stone. Close the door on the past. You don’t try to forget the mistakes, but you don’t dwell on it. You don’t…
August 13, 2015
Why You Should Add Instagram and Snapchat to Your Marketing Strategy
Over the years, social media marketing has become an essential part of any digital marketing effort. Most major companies now have social media departments, and it should come as no surprise that social networks have increasingly worked their way into the lives of consumers and will continue to do so into the foreseeable future. It…
August 4, 2015
What Marketers Need To Know About Programmatic Technology
Let’s begin with a definition. Programmatic is defined as “the nature of or according to a programme, schedule, or method,” basically any automated system or process. The buying and selling of media have increasingly turned towards programmatic technology in recent years because it gives marketers the ability to get messages out to the correct consumers…
July 28, 2015