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What Marketers Need To Know About Programmatic Technology
Let’s begin with a definition. Programmatic is defined as “the nature of or according to a programme, schedule, or method,” basically any automated system or process. The buying and selling of media have increasingly turned towards programmatic technology in recent years because it gives marketers the ability to get messages out to the correct consumers…
Have Professional Websites Become Useless?
Has the era of professional websites ended? With the overwhelming popularity of social media platforms today, SMEs and freelancers alike have been forced to advertise on these platforms to contact their audiences directly. Now with new installations like Call-To-Action buttons and AutoPlay videos, there is a minute disparity between the services offered by social media…
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